{"trl":{"RU":{"skills.surveyDiffs.title":"Соответствие условиям вакансии","skills.survey.finish":"Завершить","skills.survey.submit.next":"Продолжить","skills.survey.submit.invalid":"Выберите хотя бы один вариант","skills.survey.back":"Назад","skills.survey.skip":"Не прикладывать","skills.survey.employer.meta.requirements":"Условия {}","skills.survey.employer.meta.description.1":"Вакансия опубликована и появится в поиске через несколько минут.","skills.survey.employer.meta.description.2":"Пока вы можете прикрепить условия {}, ответив на несколько несложных вопросов. Заполнение займет несколько минут. Так соискатели больше узнают о вашей вакансии.","skills.survey.applicant.success.meta.title":"Анкета заполнена успешно","skills.survey.applicant.success.title":"Готово!","skills.survey.applicant.success.description":"Мы прикрепим заполненную анкету к вашему резюме, чтобы работодатели могли больше узнать о вашем опыте работы","skills.survey.employer.success.title":"Готово!","skills.survey.employer.success.description":"Мы прикрепим заполненную анкету к вакансии, чтобы соискатели могли больше узнать об условиях работы","skillSurvey.collapse":"Свернуть","skillSurvey.expand":"Развернуть","skillSurvey.fill":"Заполнить","skillSurvey.edit":"Редактировать","skills.survey.meta.orphanSection.title":"Дополнительно","skills.surveyDiffs.showTheirs":"Показать навыки, которых нет в условиях вакансии","skills.surveyDiffs.hideTheirs":"Скрыть навыки, которых нет в условиях вакансии","skills.surveyDiffs.noMatches":"Совпадений по заданным условиям нет","skills.surveyDiffs.matched":"Соответствует","skills.surveyDiffs.mismatched":"Не соответствует","skills.surveyDiffs.notInCondition":"Нет в условиях вакансии","page.4xx.pageTitle":"Ошибка","page.403.pageTitle":"Ошибка 403","page.404.pageTitle":"Ошибка 404","page.4xx.description":"Что-то пошло не так.","page.403.description":"У вас нет доступа к этой странице.","page.404.description":"Что-то пошло не так. Возможно, вы ошиблись, набирая адрес в строке браузера — так бывает. Если вы уверены, что адрес набран верно, то страница, скорее всего, была удалена и ее больше нет.","page.4xx.solution":"Смело обращайтесь за помощью в {0}, сообщив нам код ошибки: {1}, или перейдите на {2}.","page.403.solution":"Но не отчаивайтесь! Попробуйте перейти на {0} или обратитесь за помощью в {1}.","page.404.solution":"Но не отчаивайтесь! Смело обращайтесь за помощью в {0} или перейдите на {1}.","page.4xx.support":"сообщество поддержки","page.4xx.main":"главную страницу","page.403.login":"страницу авторизации"}},"langs":["RU"],"features":{"sentry_logging":true,"sentry_request_queue_limit":null,"sentry_js_config":null},"experiments":{"enabled":{},"checked":[]},"pageError":null,"request":{"protocol":"https","host":"172.24.32.17:2740","url":"/skills_survey/proxy_components/skills-view?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=78173152&is_employer=true","id":"1713950051591124d11a66cd041187ab","xsrfToken":"1de7669a35596983f198be3343ec3450","pageName":"SkillsView","origin":"https://172.24.32.17:2740"},"isProxiedComponent":true,"config":{"staticHost":"https://skills-survey-front.hh.ru/static","hhcdnHost":"https://hhcdn.ru","sentryDSN":"https://0c4b702bea9d45b390018094accabf21@sentry.hh.ru/599"},"analyticsParams":{"hhtmSource":"SkillsView","hhtmFrom":"","hhtmSourceLabel":"","hhtmFromLabel":""},"fetchingData":false,"isWebView":false,"hasDestroyIfAppRouteNotExist":true,"locale":{"areaId":"","domainAreaId":"","host":"","protocolHost":"","isSeoDomain":false,"platform":"HEADHUNTER","availableLanguages":["RU"],"siteLanguage":"RU"},"displayType":null,"backUrl":"/","disabledReduxSpaMiddlware":false,"isAfterVacancyCreate":false,"userId":null,"userType":"anonymous","userAnswers":{"618":1327,"619":1329,"621":1333,"622":1335,"630":1352,"631":1354,"632":1356,"633":1358,"658":1408,"659":1410,"660":1412,"661":1414,"662":1416,"669":1430,"670":1432,"671":1434,"672":1436,"673":1438,"674":1440,"675":1442,"676":1444,"677":1446,"678":1448,"686":1464,"687":1466,"688":1468,"689":1470,"696":1483,"700":1492,"705":1501,"707":1506,"708":1507,"709":1509,"710":1511,"716":1523,"718":1527,"719":1529,"721":1533,"727":1542,"728":1544,"745":1578,"746":1580,"747":1582,"748":1584,"749":1586,"750":1588,"761":1608,"762":1610,"765":1616,"766":1618,"767":1620,"768":1622,"769":1624,"770":1626,"771":1628,"772":1630,"773":1632,"774":1634,"775":1636,"776":1638,"777":1640,"778":1642,"779":1644,"780":1646,"781":1648,"782":1650,"783":1652},"userAnswersEdited":{"618":1327,"619":1329,"621":1333,"622":1335,"630":1352,"631":1354,"632":1356,"633":1358,"658":1408,"659":1410,"660":1412,"661":1414,"662":1416,"669":1430,"670":1432,"671":1434,"672":1436,"673":1438,"674":1440,"675":1442,"676":1444,"677":1446,"678":1448,"686":1464,"687":1466,"688":1468,"689":1470,"696":1483,"700":1492,"705":1501,"707":1506,"708":1507,"709":1509,"710":1511,"716":1523,"718":1527,"719":1529,"721":1533,"727":1542,"728":1544,"745":1578,"746":1580,"747":1582,"748":1584,"749":1586,"750":1588,"761":1608,"762":1610,"765":1616,"766":1618,"767":1620,"768":1622,"769":1624,"770":1626,"771":1628,"772":1630,"773":1632,"774":1634,"775":1636,"776":1638,"777":1640,"778":1642,"779":1644,"780":1646,"781":1648,"782":1650,"783":1652},"survey":{"translations":{"questions":{},"questionsFalsy":{},"answers":{"1327":"Маркетинговые исследования","1329":"Исследование рынка","1333":"Исследование потребителей","1335":"Планирование рекламы","1352":"[RU:1:skills.survey.employer.answer.1352]","1354":"[RU:1:skills.survey.employer.answer.1354]","1356":"[RU:1:skills.survey.employer.answer.1356]","1358":"[RU:1:skills.survey.employer.answer.1358]","1408":"[RU:1:skills.survey.employer.answer.1408]","1410":"[RU:1:skills.survey.employer.answer.1410]","1412":"[RU:1:skills.survey.employer.answer.1412]","1414":"[RU:1:skills.survey.employer.answer.1414]","1416":"[RU:1:skills.survey.employer.answer.1416]","1430":"[RU:1:skills.survey.employer.answer.1430]","1432":"[RU:1:skills.survey.employer.answer.1432]","1434":"[RU:1:skills.survey.employer.answer.1434]","1436":"[RU:1:skills.survey.employer.answer.1436]","1438":"[RU:1:skills.survey.employer.answer.1438]","1440":"[RU:1:skills.survey.employer.answer.1440]","1442":"[RU:1:skills.survey.employer.answer.1442]","1444":"[RU:1:skills.survey.employer.answer.1444]","1446":"[RU:1:skills.survey.employer.answer.1446]","1448":"[RU:1:skills.survey.employer.answer.1448]","1464":"[RU:1:skills.survey.employer.answer.1464]","1466":"[RU:1:skills.survey.employer.answer.1466]","1468":"[RU:1:skills.survey.employer.answer.1468]","1470":"[RU:1:skills.survey.employer.answer.1470]","1483":"Сфера деятельности организации","1492":"[RU:1:skills.survey.employer.answer.1492]","1501":"Другое","1506":"","1507":"Опыт разработки креативной концепции","1509":"Виды исследований","1511":"Опросы","1523":"Задачи в рамках исследования потребителей","1527":"Анализ обратной связи от клиентов","1529":"Сегментация аудитории","1533":"Поиск точек контакта с целевой аудиторией","1542":"","1544":"[RU:1:skills.survey.employer.answer.1544]","1578":"[RU:1:skills.survey.employer.answer.1578]","1580":"[RU:1:skills.survey.employer.answer.1580]","1582":"[RU:1:skills.survey.employer.answer.1582]","1584":"[RU:1:skills.survey.employer.answer.1584]","1586":"[RU:1:skills.survey.employer.answer.1586]","1588":"[RU:1:skills.survey.employer.answer.1588]","1608":"[RU:1:skills.survey.employer.answer.1608]","1610":"[RU:1:skills.survey.employer.answer.1610]","1616":"[RU:1:skills.survey.employer.answer.1616]","1618":"[RU:1:skills.survey.employer.answer.1618]","1620":"[RU:1:skills.survey.employer.answer.1620]","1622":"[RU:1:skills.survey.employer.answer.1622]","1624":"[RU:1:skills.survey.employer.answer.1624]","1626":"[RU:1:skills.survey.employer.answer.1626]","1628":"[RU:1:skills.survey.employer.answer.1628]","1630":"[RU:1:skills.survey.employer.answer.1630]","1632":"[RU:1:skills.survey.employer.answer.1632]","1634":"[RU:1:skills.survey.employer.answer.1634]","1636":"[RU:1:skills.survey.employer.answer.1636]","1638":"[RU:1:skills.survey.employer.answer.1638]","1640":"[RU:1:skills.survey.employer.answer.1640]","1642":"[RU:1:skills.survey.employer.answer.1642]","1644":"[RU:1:skills.survey.employer.answer.1644]","1646":"[RU:1:skills.survey.employer.answer.1646]","1648":"[RU:1:skills.survey.employer.answer.1648]","1650":"[RU:1:skills.survey.employer.answer.1650]","1652":"[RU:1:skills.survey.employer.answer.1652]"},"meta":{"pageTitle":"Анкета менеджера","requirementsProfession":"для менеджеров"}},"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":78173152,"id":579312,"status":"COMPLETE","startTime":"2023-03-17T11:40:00.750686","endTime":"2023-03-17T11:41:12.304057","userId":48557153,"userType":"EMPLOYER","skillSurveyId":6,"userAnswerDtoList":[{"userAnswerId":23201141,"answerId":1327,"userSurveyId":579312},{"userAnswerId":23201143,"answerId":1329,"userSurveyId":579312},{"userAnswerId":23201146,"answerId":1333,"userSurveyId":579312},{"userAnswerId":23201147,"answerId":1335,"userSurveyId":579312},{"userAnswerId":23201152,"answerId":1352,"userSurveyId":579312},{"userAnswerId":23201154,"answerId":1354,"userSurveyId":579312},{"userAnswerId":23201156,"answerId":1356,"userSurveyId":579312},{"userAnswerId":23201157,"answerId":1358,"userSurveyId":579312},{"userAnswerId":23201121,"answerId":1408,"userSurveyId":579312},{"userAnswerId":23201122,"answerId":1410,"userSurveyId":579312},{"userAnswerId":23201123,"answerId":1412,"userSurveyId":579312},{"userAnswerId":23201124,"answerId":1414,"userSurveyId":579312},{"userAnswerId":23201126,"answerId":1416,"userSurveyId":579312},{"userAnswerId":23201128,"answerId":1430,"userSurveyId":579312},{"userAnswerId":23201129,"answerId":1432,"userSurveyId":579312},{"userAnswerId":23201130,"answerId":1434,"userSurveyId":579312},{"userAnswerId":23201131,"answerId":1436,"userSurveyId":579312},{"userAnswerId":23201132,"answerId":1438,"userSurveyId":579312},{"userAnswerId":23201133,"answerId":1440,"userSurveyId":579312},{"userAnswerId":23201134,"answerId":1442,"userSurveyId":579312},{"userAnswerId":23201135,"answerId":1444,"userSurveyId":579312},{"userAnswerId":23201136,"answerId":1446,"userSurveyId":579312},{"userAnswerId":23201137,"answerId":1448,"userSurveyId":579312},{"userAnswerId":23201148,"answerId":1464,"userSurveyId":579312},{"userAnswerId":23201149,"answerId":1466,"userSurveyId":579312},{"userAnswerId":23201150,"answerId":1468,"userSurveyId":579312},{"userAnswerId":23201151,"answerId":1470,"userSurveyId":579312},{"userAnswerId":23201182,"answerId":1483,"userSurveyId":579312},{"userAnswerId":23201183,"answerId":1492,"userSurveyId":579312},{"userAnswerId":23201184,"answerId":1501,"userSurveyId":579312},{"userAnswerId":23201213,"answerId":1506,"userSurveyId":579312},{"userAnswerId":23201214,"answerId":1507,"userSurveyId":579312},{"userAnswerId":23201267,"answerId":1509,"userSurveyId":579312},{"userAnswerId":23201268,"answerId":1511,"userSurveyId":579312},{"userAnswerId":23201337,"answerId":1523,"userSurveyId":579312},{"userAnswerId":23201338,"answerId":1527,"userSurveyId":579312},{"userAnswerId":23201339,"answerId":1529,"userSurveyId":579312},{"userAnswerId":23201340,"answerId":1533,"userSurveyId":579312},{"userAnswerId":23201125,"answerId":1542,"userSurveyId":579312},{"userAnswerId":23201127,"answerId":1544,"userSurveyId":579312},{"userAnswerId":23201138,"answerId":1578,"userSurveyId":579312},{"userAnswerId":23201139,"answerId":1580,"userSurveyId":579312},{"userAnswerId":23201140,"answerId":1582,"userSurveyId":579312},{"userAnswerId":23201142,"answerId":1584,"userSurveyId":579312},{"userAnswerId":23201144,"answerId":1586,"userSurveyId":579312},{"userAnswerId":23201145,"answerId":1588,"userSurveyId":579312},{"userAnswerId":23201153,"answerId":1608,"userSurveyId":579312},{"userAnswerId":23201155,"answerId":1610,"userSurveyId":579312},{"userAnswerId":23201158,"answerId":1616,"userSurveyId":579312},{"userAnswerId":23201159,"answerId":1618,"userSurveyId":579312},{"userAnswerId":23201160,"answerId":1620,"userSurveyId":579312},{"userAnswerId":23201161,"answerId":1622,"userSurveyId":579312},{"userAnswerId":23201162,"answerId":1624,"userSurveyId":579312},{"userAnswerId":23201163,"answerId":1626,"userSurveyId":579312},{"userAnswerId":23201164,"answerId":1628,"userSurveyId":579312},{"userAnswerId":23201165,"answerId":1630,"userSurveyId":579312},{"userAnswerId":23201166,"answerId":1632,"userSurveyId":579312},{"userAnswerId":23201167,"answerId":1634,"userSurveyId":579312},{"userAnswerId":23201168,"answerId":1636,"userSurveyId":579312},{"userAnswerId":23201169,"answerId":1638,"userSurveyId":579312},{"userAnswerId":23201170,"answerId":1640,"userSurveyId":579312},{"userAnswerId":23201171,"answerId":1642,"userSurveyId":579312},{"userAnswerId":23201172,"answerId":1644,"userSurveyId":579312},{"userAnswerId":23201173,"answerId":1646,"userSurveyId":579312},{"userAnswerId":23201174,"answerId":1648,"userSurveyId":579312},{"userAnswerId":23201175,"answerId":1650,"userSurveyId":579312},{"userAnswerId":23201176,"answerId":1652,"userSurveyId":579312}],"questions":{"617":{"id":617,"title":"Что входило в ваши обязанности менеджера по маркетингу или рекламе?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":1,"answerIds":[],"childQuestions":[618,630,658,669,674,686]},"618":{"id":618,"title":"Маркетинговые исследования","skillSurveyId":6,"parentId":617,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1327,1328],"childQuestions":[619,621,622,709,716]},"619":{"id":619,"title":"Исследование рынка","skillSurveyId":6,"parentId":618,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1329,1330],"childQuestions":[]},"621":{"id":621,"title":"Исследование потребителей","skillSurveyId":6,"parentId":618,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1333,1334],"childQuestions":[]},"622":{"id":622,"title":"Планирование рекламы","skillSurveyId":6,"parentId":618,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1335,1336],"childQuestions":[]},"630":{"id":630,"title":"Реклама у лидеров мнений","skillSurveyId":6,"parentId":617,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1351,1352],"childQuestions":[631,632,633,726]},"631":{"id":631,"title":"Планирование рекламы","skillSurveyId":6,"parentId":630,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1353,1354],"childQuestions":[]},"632":{"id":632,"title":"Создание и контроль производства контента","skillSurveyId":6,"parentId":630,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1355,1356],"childQuestions":[]},"633":{"id":633,"title":"Организация и контроль взаимодействия с лидерами мнений (селебрити, блогеры)","skillSurveyId":6,"parentId":630,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1357,1358],"childQuestions":[]},"658":{"id":658,"title":"Маркетинг онлайн-торговли (e-commerce)","skillSurveyId":6,"parentId":617,"priority":8,"type":"CHECKBOX","groupNum":1,"answerIds":[1407,1408],"childQuestions":[659,660,661,662,745]},"659":{"id":659,"title":"Планирование рекламы","skillSurveyId":6,"parentId":658,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1409,1410],"childQuestions":[]},"660":{"id":660,"title":"Организация промоакций для посредников","skillSurveyId":6,"parentId":658,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1411,1412],"childQuestions":[]},"661":{"id":661,"title":"Организация промоакций в интернет-магазинах","skillSurveyId":6,"parentId":658,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1413,1414],"childQuestions":[]},"662":{"id":662,"title":"Продвижение интернет-магазинов на маркетплейсах","skillSurveyId":6,"parentId":658,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1415,1416],"childQuestions":[]},"669":{"id":669,"title":"SMM и комьюнити-менеджмент","skillSurveyId":6,"parentId":617,"priority":10,"type":"CHECKBOX","groupNum":1,"answerIds":[1429,1430],"childQuestions":[670,671,672,673,761]},"670":{"id":670,"title":"Планирование продвижения","skillSurveyId":6,"parentId":669,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1431,1432],"childQuestions":[]},"671":{"id":671,"title":"Создание и контроль контента","skillSurveyId":6,"parentId":669,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1433,1434],"childQuestions":[]},"672":{"id":672,"title":"Наполнение аккаунтов, сообществ","skillSurveyId":6,"parentId":669,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1435,1436],"childQuestions":[]},"673":{"id":673,"title":"Модерирование и развитие аккаунтов, сообществ","skillSurveyId":6,"parentId":669,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1437,1438],"childQuestions":[]},"674":{"id":674,"title":"Поисковая оптимизация сайта (SEO)","skillSurveyId":6,"parentId":617,"priority":11,"type":"CHECKBOX","groupNum":1,"answerIds":[1439,1440],"childQuestions":[675,676,677,678,770]},"675":{"id":675,"title":"Аудит","skillSurveyId":6,"parentId":674,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1441,1442],"childQuestions":[]},"676":{"id":676,"title":"Планирование оптимизации","skillSurveyId":6,"parentId":674,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1443,1444],"childQuestions":[]},"677":{"id":677,"title":"Оптимизация внешних факторов","skillSurveyId":6,"parentId":674,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1445,1446],"childQuestions":[]},"678":{"id":678,"title":"Оптимизация внутренних факторов","skillSurveyId":6,"parentId":674,"priority":4,"type":"CHECKBOX","groupNum":1,"answerIds":[1447,1448],"childQuestions":[]},"686":{"id":686,"title":"Разработка маркетинговой стратегии и медиапланирование","skillSurveyId":6,"parentId":617,"priority":14,"type":"CHECKBOX","groupNum":1,"answerIds":[1463,1464],"childQuestions":[687,688,689,774]},"687":{"id":687,"title":"Разработка маркетинговой стратегии","skillSurveyId":6,"parentId":686,"priority":1,"type":"CHECKBOX","groupNum":1,"answerIds":[1465,1466],"childQuestions":[]},"688":{"id":688,"title":"Медиапланирование","skillSurveyId":6,"parentId":686,"priority":2,"type":"CHECKBOX","groupNum":1,"answerIds":[1467,1468],"childQuestions":[]},"689":{"id":689,"title":"Мониторинг реализации и анализ эффективности","skillSurveyId":6,"parentId":686,"priority":3,"type":"CHECKBOX","groupNum":1,"answerIds":[1469,1470],"childQuestions":[]},"696":{"id":696,"title":"Рекламу и продвижение для организаций какой сферы деятельности вы вели?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":2,"answerIds":[1483,1484],"childQuestions":[700,705]},"700":{"id":700,"title":"Товары повседневного спроса (FMCG)","skillSurveyId":6,"parentId":696,"priority":4,"type":"CHECKBOX","groupNum":2,"answerIds":[1491,1492],"childQuestions":[]},"705":{"id":705,"title":"Другое","skillSurveyId":6,"parentId":696,"priority":9,"type":"CHECKBOX","groupNum":2,"answerIds":[1501,1502],"childQuestions":[]},"706":{"id":706,"title":"Был ли у вас опыт разработки креативной концепции?","skillSurveyId":6,"parentId":null,"priority":1,"type":"LABEL","groupNum":3,"answerIds":[],"childQuestions":[707,708]},"707":{"id":707,"title":"Нет","skillSurveyId":6,"parentId":706,"priority":1,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1505,1506],"childQuestions":[]},"708":{"id":708,"title":"Да","skillSurveyId":6,"parentId":706,"priority":2,"type":"BUTTON_RADIO","groupNum":3,"answerIds":[1507,1508],"childQuestions":[]},"709":{"id":709,"title":"Опыт организации каких видов маркетинговых исследований у вас есть?","skillSurveyId":6,"parentId":618,"priority":1,"type":"LABEL","groupNum":4,"answerIds":[1509,1510],"childQuestions":[710]},"710":{"id":710,"title":"Опросы","skillSurveyId":6,"parentId":709,"priority":1,"type":"CHECKBOX","groupNum":4,"answerIds":[1511,1512],"childQuestions":[]},"716":{"id":716,"title":"Какие задачи в рамках исследования потребителей вы можете выполнить?","skillSurveyId":6,"parentId":618,"priority":1,"type":"LABEL","groupNum":5,"answerIds":[1523,1524],"childQuestions":[718,719,721]},"718":{"id":718,"title":"Анализ обратной связи от клиентов","skillSurveyId":6,"parentId":716,"priority":2,"type":"CHECKBOX","groupNum":5,"answerIds":[1527,1528],"childQuestions":[]},"719":{"id":719,"title":"Сегментация аудитории","skillSurveyId":6,"parentId":716,"priority":3,"type":"CHECKBOX","groupNum":5,"answerIds":[1529,1530],"childQuestions":[]},"721":{"id":721,"title":"Поиск точек контакта с целевой аудиторией","skillSurveyId":6,"parentId":716,"priority":5,"type":"CHECKBOX","groupNum":5,"answerIds":[1533,1534],"childQuestions":[]},"723":{"id":723,"title":"Есть ли у вас опыт работы с форматом «продакт-плейсмент»?","skillSurveyId":6,"parentId":623,"priority":1,"type":"LABEL","groupNum":6,"answerIds":[],"childQuestions":[]},"726":{"id":726,"title":"Есть ли у вас опыт организации коллабораций?","skillSurveyId":6,"parentId":630,"priority":1,"type":"LABEL","groupNum":7,"answerIds":[],"childQuestions":[727,728]},"727":{"id":727,"title":"Нет","skillSurveyId":6,"parentId":726,"priority":1,"type":"BUTTON_RADIO","groupNum":7,"answerIds":[1541,1542],"childQuestions":[]},"728":{"id":728,"title":"Да","skillSurveyId":6,"parentId":726,"priority":2,"type":"BUTTON_RADIO","groupNum":7,"answerIds":[1543,1544],"childQuestions":[]},"745":{"id":745,"title":"Опыт ведения продвижения на каких торговых площадках, маркетплейсах у вас есть?","skillSurveyId":6,"parentId":658,"priority":1,"type":"LABEL","groupNum":11,"answerIds":[1577,1578],"childQuestions":[746,747,748,749,750]},"746":{"id":746,"title":"Яндекс.Маркет","skillSurveyId":6,"parentId":745,"priority":1,"type":"CHECKBOX","groupNum":11,"answerIds":[1579,1580],"childQuestions":[]},"747":{"id":747,"title":"Lamoda","skillSurveyId":6,"parentId":745,"priority":2,"type":"CHECKBOX","groupNum":11,"answerIds":[1581,1582],"childQuestions":[]},"748":{"id":748,"title":"Ozon","skillSurveyId":6,"parentId":745,"priority":3,"type":"CHECKBOX","groupNum":11,"answerIds":[1583,1584],"childQuestions":[]},"749":{"id":749,"title":"Wildberries","skillSurveyId":6,"parentId":745,"priority":4,"type":"CHECKBOX","groupNum":11,"answerIds":[1585,1586],"childQuestions":[]},"750":{"id":750,"title":"Другое","skillSurveyId":6,"parentId":745,"priority":5,"type":"CHECKBOX","groupNum":11,"answerIds":[1587,1588],"childQuestions":[]},"751":{"id":751,"title":"Есть ли у вас опыт работы с программатиком?","skillSurveyId":6,"parentId":663,"priority":1,"type":"LABEL","groupNum":12,"answerIds":[],"childQuestions":[]},"761":{"id":761,"title":"Опыт ведения сообществ, брендированных аккаунтов в каких социальных сетях у вас есть?","skillSurveyId":6,"parentId":669,"priority":1,"type":"LABEL","groupNum":14,"answerIds":[1607,1608],"childQuestions":[762,765,766,767,768,769]},"762":{"id":762,"title":"ВКонтакте","skillSurveyId":6,"parentId":761,"priority":1,"type":"CHECKBOX","groupNum":14,"answerIds":[1609,1610],"childQuestions":[]},"765":{"id":765,"title":"Telegram","skillSurveyId":6,"parentId":761,"priority":4,"type":"CHECKBOX","groupNum":14,"answerIds":[1615,1616],"childQuestions":[]},"766":{"id":766,"title":"Twitter","skillSurveyId":6,"parentId":761,"priority":5,"type":"CHECKBOX","groupNum":14,"answerIds":[1617,1618],"childQuestions":[]},"767":{"id":767,"title":"Youtube","skillSurveyId":6,"parentId":761,"priority":6,"type":"CHECKBOX","groupNum":14,"answerIds":[1619,1620],"childQuestions":[]},"768":{"id":768,"title":"TikTok","skillSurveyId":6,"parentId":761,"priority":7,"type":"CHECKBOX","groupNum":14,"answerIds":[1621,1622],"childQuestions":[]},"769":{"id":769,"title":"Другое","skillSurveyId":6,"parentId":761,"priority":8,"type":"CHECKBOX","groupNum":14,"answerIds":[1623,1624],"childQuestions":[]},"770":{"id":770,"title":"Опыт аналитики поведения посетителей на сайте в каких системах у вас есть?","skillSurveyId":6,"parentId":674,"priority":1,"type":"LABEL","groupNum":15,"answerIds":[1625,1626],"childQuestions":[771,772,773]},"771":{"id":771,"title":"Яндекс.Аналитика","skillSurveyId":6,"parentId":770,"priority":1,"type":"CHECKBOX","groupNum":15,"answerIds":[1627,1628],"childQuestions":[]},"772":{"id":772,"title":"Google Analytics","skillSurveyId":6,"parentId":770,"priority":2,"type":"CHECKBOX","groupNum":15,"answerIds":[1629,1630],"childQuestions":[]},"773":{"id":773,"title":"Другое","skillSurveyId":6,"parentId":770,"priority":3,"type":"CHECKBOX","groupNum":15,"answerIds":[1631,1632],"childQuestions":[]},"774":{"id":774,"title":"C какими показателями медиапланирования, метриками вы работали?","skillSurveyId":6,"parentId":686,"priority":1,"type":"LABEL","groupNum":16,"answerIds":[1633,1634],"childQuestions":[775,776,777,778,779,780,781,782,783]},"775":{"id":775,"title":"Совокупный рейтинг (GRP, gross rating point)","skillSurveyId":6,"parentId":774,"priority":1,"type":"CHECKBOX","groupNum":16,"answerIds":[1635,1636],"childQuestions":[]},"776":{"id":776,"title":"Целевой рейтинг (TRP, target rating point)","skillSurveyId":6,"parentId":774,"priority":2,"type":"CHECKBOX","groupNum":16,"answerIds":[1637,1638],"childQuestions":[]},"777":{"id":777,"title":"Охват рекламной кампании (Reach, Cover)","skillSurveyId":6,"parentId":774,"priority":3,"type":"CHECKBOX","groupNum":16,"answerIds":[1639,1640],"childQuestions":[]},"778":{"id":778,"title":"Доля голоса (SOV, share of voice)","skillSurveyId":6,"parentId":774,"priority":4,"type":"CHECKBOX","groupNum":16,"answerIds":[1641,1642],"childQuestions":[]},"779":{"id":779,"title":"Стоимость за клик (CPC, cost per click)","skillSurveyId":6,"parentId":774,"priority":5,"type":"CHECKBOX","groupNum":16,"answerIds":[1643,1644],"childQuestions":[]},"780":{"id":780,"title":"Коэффициент конверсии (CR, conversion rate)","skillSurveyId":6,"parentId":774,"priority":6,"type":"CHECKBOX","groupNum":16,"answerIds":[1645,1646],"childQuestions":[]},"781":{"id":781,"title":"Стоимость за лид (CPL, cost per lead)","skillSurveyId":6,"parentId":774,"priority":7,"type":"CHECKBOX","groupNum":16,"answerIds":[1647,1648],"childQuestions":[]},"782":{"id":782,"title":"Возврат инвестиций (ROI, return on investment)","skillSurveyId":6,"parentId":774,"priority":8,"type":"CHECKBOX","groupNum":16,"answerIds":[1649,1650],"childQuestions":[]},"783":{"id":783,"title":"Другое","skillSurveyId":6,"parentId":774,"priority":9,"type":"CHECKBOX","groupNum":16,"answerIds":[1651,1652],"childQuestions":[]}},"answers":{"1327":{"answerId":1327,"value":"true","questionId":618},"1329":{"answerId":1329,"value":"true","questionId":619},"1333":{"answerId":1333,"value":"true","questionId":621},"1335":{"answerId":1335,"value":"true","questionId":622},"1352":{"answerId":1352,"value":"false","questionId":630},"1354":{"answerId":1354,"value":"false","questionId":631},"1356":{"answerId":1356,"value":"false","questionId":632},"1358":{"answerId":1358,"value":"false","questionId":633},"1408":{"answerId":1408,"value":"false","questionId":658},"1410":{"answerId":1410,"value":"false","questionId":659},"1412":{"answerId":1412,"value":"false","questionId":660},"1414":{"answerId":1414,"value":"false","questionId":661},"1416":{"answerId":1416,"value":"false","questionId":662},"1430":{"answerId":1430,"value":"false","questionId":669},"1432":{"answerId":1432,"value":"false","questionId":670},"1434":{"answerId":1434,"value":"false","questionId":671},"1436":{"answerId":1436,"value":"false","questionId":672},"1438":{"answerId":1438,"value":"false","questionId":673},"1440":{"answerId":1440,"value":"false","questionId":674},"1442":{"answerId":1442,"value":"false","questionId":675},"1444":{"answerId":1444,"value":"false","questionId":676},"1446":{"answerId":1446,"value":"false","questionId":677},"1448":{"answerId":1448,"value":"false","questionId":678},"1464":{"answerId":1464,"value":"false","questionId":686},"1466":{"answerId":1466,"value":"false","questionId":687},"1468":{"answerId":1468,"value":"false","questionId":688},"1470":{"answerId":1470,"value":"false","questionId":689},"1483":{"answerId":1483,"value":"true","questionId":696},"1492":{"answerId":1492,"value":"false","questionId":700},"1501":{"answerId":1501,"value":"true","questionId":705},"1506":{"answerId":1506,"value":"false","questionId":707},"1507":{"answerId":1507,"value":"true","questionId":708},"1509":{"answerId":1509,"value":"true","questionId":709},"1511":{"answerId":1511,"value":"true","questionId":710},"1523":{"answerId":1523,"value":"true","questionId":716},"1527":{"answerId":1527,"value":"true","questionId":718},"1529":{"answerId":1529,"value":"true","questionId":719},"1533":{"answerId":1533,"value":"true","questionId":721},"1542":{"answerId":1542,"value":"false","questionId":727},"1544":{"answerId":1544,"value":"false","questionId":728},"1578":{"answerId":1578,"value":"false","questionId":745},"1580":{"answerId":1580,"value":"false","questionId":746},"1582":{"answerId":1582,"value":"false","questionId":747},"1584":{"answerId":1584,"value":"false","questionId":748},"1586":{"answerId":1586,"value":"false","questionId":749},"1588":{"answerId":1588,"value":"false","questionId":750},"1608":{"answerId":1608,"value":"false","questionId":761},"1610":{"answerId":1610,"value":"false","questionId":762},"1616":{"answerId":1616,"value":"false","questionId":765},"1618":{"answerId":1618,"value":"false","questionId":766},"1620":{"answerId":1620,"value":"false","questionId":767},"1622":{"answerId":1622,"value":"false","questionId":768},"1624":{"answerId":1624,"value":"false","questionId":769},"1626":{"answerId":1626,"value":"false","questionId":770},"1628":{"answerId":1628,"value":"false","questionId":771},"1630":{"answerId":1630,"value":"false","questionId":772},"1632":{"answerId":1632,"value":"false","questionId":773},"1634":{"answerId":1634,"value":"false","questionId":774},"1636":{"answerId":1636,"value":"false","questionId":775},"1638":{"answerId":1638,"value":"false","questionId":776},"1640":{"answerId":1640,"value":"false","questionId":777},"1642":{"answerId":1642,"value":"false","questionId":778},"1644":{"answerId":1644,"value":"false","questionId":779},"1646":{"answerId":1646,"value":"false","questionId":780},"1648":{"answerId":1648,"value":"false","questionId":781},"1650":{"answerId":1650,"value":"false","questionId":782},"1652":{"answerId":1652,"value":"false","questionId":783}},"rootQuestionByGroupNum":{"1":617,"2":696,"3":706,"4":709,"5":716,"6":723,"7":726,"11":745,"12":751,"14":761,"15":770,"16":774},"orderedGroupNums":[1,2,3,4,5,6,7,11,12,14,15,16]},"surveyDiffs":null,"surveyDiffsD":null,"surveyDiffsCE":null,"matchingExpsInControl":[],"router":{"location":{"pathname":"/skills_survey/proxy_components/skills-view","search":"?surveyProfession=MARKETING_ADVERTISING_MANAGER&source=78173152&is_employer=true","hash":"","key":"0doccy","query":{"surveyProfession":"MARKETING_ADVERTISING_MANAGER","source":"78173152","is_employer":"true"}},"action":"POP"}}
Маркетинговые исследования
Исследование рынка; Исследование потребителей; Планирование рекламы.Виды исследований: Опросы.Задачи в рамках исследования потребителей: Анализ обратной связи от клиентов; Сегментация аудитории; Поиск точек контакта с целевой аудиторией.