Marketing Manager

от 100 000 до 200 000 руб. на руки

Сейчас просматривают: 14

Требуемый опыт работы: 3–6 лет

Полная занятость, удаленная работа

LATOKEN’s mission is to put financial life at fingertips. So everybody can use money to bring ideas to life to build the future and be a stakeholder of it.

Internet startups conquered the commanding heights after 20 years since the dot-com bubble. Blockchain is the internet of value - the next wave which outperforms any technology and industry in history. This technology is a game-changer for a vast market of blood and brain of humankind: payments and trading. As blockchain works worldwide: no need for central banks, layers of private banks, or custodians.

LATOKEN is a top blockchain bet on the financial system upgrade.

Our mission is to put
Money and assets at fingertips worldwide:

  • Open account and deposit fiat in few seconds
  • Manage money: Pay, Receive or Transfer
  • Manage assets: Crypto, Startups, Pre - IPO, Equity...


Unit: Growth
Unit Mission: spread crypto to serve people with LATOKEN products
Role: Marketing Manager Junior or Senior


Functions:

  • Sharpen and shine the What and Why Vision of the product driving to LATOKEN's mission: financial life at fingertips for people's economic freedom.
  • Enlighten the road to hit the target with "a single bullet" with OKRs, hypothesis tests, backlog prioritization.
  • Structure audiences, channels, messages and digital marketing campaigns across products: IEO listings, roadshows/crowdfunding, deposits, payments and trading. Generate leads for sales for the mentioned products.
  • Run marketing campaigns on Facebook, AdWords, LinkedIn, Instagram, YouTube, etc. Overcome restrictions of adds platforms by changing adds content/messages. Make sure that campaigns targets are met.
  • Make marketing analytics by campaign fully transparent: coverage, conversions, CPC, user/client acquisition cost. Identify the most effective channels for each product. ROMI/CPA per channel/audience
  • Manage influencer marketing, automated email/messenger/WhatsApp/telegram sequences and funnels
  • Make sure platform’s SEO is optimized: high places on the 1st page in all relevant search requests
  • Develop lead acquisition landing pages and lead generation forms across products
  • Magnify fundraising campaigns for great projects
  • Develop mechanisms for referral and retention growth. Initiate new channels such as streaming analytic reports on the market sentiment
  • Magnify Tier 1 publications and top content reach

Requirements:

  • 3+ years of hands-on performance ad exp
  • Creative content exp
  • Knowledge of crypto
  • Strong problem-solving skills
  • Strong SQL and Excel skills. Python / C# and other programming languages is a strong plus

Why LATOKEN:

  • Build the future. Level up the financial system. Put it at fingertips, so everybody can use the money to build and be a stakeholder of the future.
  • 2x mobile users growth each month, 4.7 ratings.
  • Largest primary market with 160 IEOs since 2017.
  • The team is our main product, we build a culture capable to shift frontiers. A great workplace is stunning colleagues. Adequate performers should work elsewhere. The only top talent here.
  • Be stakeholder. You build a product helping people's success. People pay for it and you get a stake of these future payments as a LATOKEN shareholder. We have the highest in fintech team shares pool.
  • We overpay. If you are with us, as a shareholder, you should earn 10-100x comparing to any other top career alternative. And the team expects your performance to match the reward.
    You would receive $ 100 000 - 200 000 in stock option value. You can earn a lot if you put clients first, want, and capable to make the world better with the new technology.


Feel a great fit - apply now or forward to a great candidate.

Ключевые навыки

Social Media Marketing
Google AdWords
Advertising
Product Management
Финансовый менеджмент
Яндекс.Директ
Яндекс.Метрика
Internet Marketing
Контекстная реклама
Маркетинговые исследования
Маркетинговые коммуникации
Планирование маркетинговых кампаний
Yandex Direct
Google Analytics

Вакансия опубликована 27 ноября 2020 в Москве

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